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This site had the following on the homepage, "Are you wanting to compare hot water heat pumps." Our analyzers observed that the web site said " With other forms of water heaters like electric, solar or gas systems? Has your old hot water system just expired or you are wanting to reduce your power bills." The Website also stated " Xa0;by installing a more energy efficient hot water system? Ouve come to the right place! Companies such as McDonalds, BHP Biliton, Woolworths, Rio Tinto and Hungry Jacks have chosen heat pumps to provide for their hot water. Well actually they are both! They are ." The website's header had heat pumps as the most important keyword. It was followed by hot water systems, hot water unit, and efficient hot water which isn't as highly ranked as heat pumps. The next words the site uses is veraahdy.